To effectively improve a brand in China, It is far from plenty of to just look at the short term and sell products and services broadly. Some brands offer on to Chinese consumers via much more centered immediate-to-customer (D2C) channels when branding in China, bypassing any 3rd-get together merchants or any other intermediaries.
Compared with in certain Western markets, Chinese customers are more likely to engage with brands that demonstrate a deep idea of local lifestyle and traits.
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